Founded in 1995, the family owned-business, Everyday Design, designs and manufactures minimalistic furniture and design products that make everyday life easier. Everyday Design wants to solve everyday life problems and encourage people towards a more ecological lifestyle with their recycling products.
Internationally design-award winning products are multifunctional and can be used at homes or in offices. Over 90 per cent of the products are made in Finland and they have been awarded the Key Flag and the Design from Finland symbols.
Everyday Design uses everyday life as an inspiration for their products. They combine necessity, functionality, beauty and good quality-price ratio.
No matter how practical and useful a product might be, if it is ugly, nobody wants to use it. It is not good design then.Functionality
If a product is only beautiful, but doesn't actually work in use, it is basically useless and gets left unused. Our products always have a clear sense of purpose and most of the time, they are also multifunctional.Sustainability
We design and manufacture all our products in Finland (except the jute bags). We take pride in keeping the production domestic as it is beneficial for both Finnish economy and also for the environment. We pay special attention to the materials and recyclability of our products. For example, the metal used in our holders, is 30 per cent recycled. Most of our products, such as HELSINKI-holder and TURKU XL -holder, are also made to support sustainable lifestyle by making sorting and recycling in everyday life.Realness
Our products are designed to real life. Most of our product pictures are from real homes and offices, not from a studio environment. We also like to often share real experiences and stories of our products and of our company. It's not always perfect, but it's real.
TeamEveryday Design is a family-run business. The team includes Helena Mattila, the mother and Saara Sorri, the daughter.
When Helena's impulsiveness and creativity are overflowing, Saara acts as the much needed voice-of-reason. Neither of them are too patient, but that is often the downside with fastness and efficiency.
Helena Mattila is the founder, CEO and designer of Everyday Design. She is a lawyer and MBA by education. Completely self-taught designer. She is uber practical and when designing products, she pays attention, in a very concrete level, to the smallest details. Those details make the product work in use in everyday life. However, she is far from a tech-savvy person - she actually still has a non-smartphone.
Her freetime she likes to spend with her family and grandchildren. She also always tries to find time for her friends and unique art that connects to sustanaibility and sense of community. Helena loves designing new products. She gladly leaves others to take care of the day-to-day business and concentrates herself on creating new products and developing them. Inspiration usually drives from her everyday life. All products won't of course make it to production as there isn't enough space in the world for them.
Helena's younger daughter, Saara, came to work in Everyday Design first time in the 90's, when she was in elementary school. As her first summer job, she bagged screws for product packages. After that experience, she helped out in sales events. Then her studies, work and other life took over, and Everyday Design wasn't in the picture. She graduated in 2010 as BBA and went on to work in HR and recruitment, but in the summer 2019 she came back to her roots and started working again in the family business.
Her responsibilities include marketing and other operating activities in Everyday Design. Social media is also in her control, so all the bad jokes and the blurry pictures are her doing. In a small company, everybody gets to do everything. Freetime and work can get mixed up easily for Saara, as she gets excited easily about everything, but her priority in life is her daughter Hanna. Hanna makes sure that free time is spent with family and work is left in the background.